I'll never understand why market makers (read: buyers and sellers) continue to utilize very broad information to make very specific decisions. For instance, this article that ran in Crain's is helpful to you if:
- you own property all over the country
- you own property in the top 20 biggest cities
- you own property in the top 10 biggest cities
But it doesn't do what a good Realtor or local owner can do - give you LOCAL information about the SPECIFIC market.
For instance - the market for a single family home in Lakeview is much different than the market for a single family home in say... Avondale. Right? With that in mind, how does this information help ANYONE determine ANYTHING about making a responsible purchase or sales decision:
"The Standard & Poor's/Case-Shiller 20-city housing index released Tuesday fell by a record 18 percent from October last year, the largest drop since its inception in 2000... Chicago-area prices fell 10.8 percent in October compared with October 2007, according to the S&P/Case-Shiller numbers."
I don't have a problem with Crain's. And I'm not arguing that this is relevant information for real estate professionals, city planners and pundits. But whatever you do - don't use this very broad information to manage your very specific decision. Call a professional or get recent, reliable, very-local data.
We'll have some examples this coming week...